In reimagining Ask Me Another Canada's (AMAC) identity, the design choices were deeply influenced by the desire to blend contemporary aesthetics with elements of Canadian heritage. The new logo, characterized by its modern flair, was carefully crafted using a palette of teal, yellow, and coral—colors chosen for their connotations of sophistication, energy, and creativity. This decision ensured the logo's adaptability across various mediums, providing a consistent visual identity that resonates with AMAC's dynamic and inclusive spirit.
The incorporation of Canadian cultural motifs, such as the iconic maple leaf, into the background pattern, serves more than an aesthetic function; it acts as a homage to AMAC's Canadian roots and core values. This subtle yet powerful integration of national symbols into the design narrative strengthens the brand's connection with the community and cements its place in the Canadian cultural landscape.
This design rationale reflects a holistic approach to branding, where every element—from color selection to motif integration—was chosen to tell AMAC's story. The goal was to create a visual language that is unmistakably AMAC—vibrant, inclusive, and distinctly Canadian, showcasing a brand identity that's not only visually appealing but also meaningful and resonant with its audience.
Identity Design - Student Project
Madison Lincez
August 2023
