Identity Design - Student Project
Madison Lincez
May 2023
In creating the brand identity for Art House, extensive research and brainstorming led to a design philosophy centered on geometrical simplicity and uniqueness. The emblem, a harmonious blend of geometric shapes, was inspired by insights provided by the client, symbolizing unity, creativity, and the cinematic experience. The use of a circle reflects community and pays homage to classic film reels, while a composition of triangles suggests the dynamic interplay of light and imagination intrinsic to storytelling.
A minimalistic armchair within this geometric narrative not only differentiates Art House from traditional theaters but also emphasizes comfort and the social aspect of cinema-going. The choice of a nuanced color palette and typeface further refines the brand’s visual language, with pale orange, yellow, and a greyish blue complementing each other to evoke creativity, passion, and tranquility.
This careful selection, alongside a graphic pattern that playfully reiterates the logo’s elements across various applications, encapsulates Art House's ethos. The resulting design is a testament to a space that celebrates film in an environment that is as inviting and vibrant as the stories on screen, promising a unique cinematic experience.
