The redesign of the Pratt Norman LLP logo was driven by the desire to embody the firm's mastery in entertainment and media law through a minimalist yet profound visual statement. The selection of a scale as the central motif symbolizes the fundamental principles of justice and fairness that the firm stands for, while its pairing with geometric shapes and clean lines articulates a commitment to modernity and precision. This design choice not only showcases the firm's innovative approach to legal services but also aligns with the aesthetic expectations of their creative clientele. The chosen color palette—shades of gray for balance, gold for excellence, and deep green for growth—further communicates the firm's values, with deep green specifically nodding to their support for the creative industries.
Moreover, the integration of a scale, stylized flame, and quill into the logo serves to highlight Pratt Norman LLP's dedication to passion, justice, and meticulous documentation. This combination of symbols effectively portrays the firm as both a defender of rights and a navigator through the complexities of the entertainment and media sectors. The careful thought put into each element of the logo ensures that it stands as a visual narrative of Pratt Norman LLP’s identity, encapsulating their role in a dynamic industry and their commitment to excellence, creativity, and the protection of creative endeavors.
Identity Design - Student Project
Madison Lincez
June 2023 - July 2023
