The Winged Wellness App was conceived with the goal of revolutionizing avian care through intuitive design and a mission-centric approach. The logo, a parrot in flight, crafted using gestalt principles, symbolizes freedom and care, directly mirroring the app's commitment to providing comprehensive wellness services for birds. This choice reflects a deep understanding of the app’s target users and their values, ensuring immediate identification and connection with the avian community.
In designing the UI/UX, a vibrant color palette was selected to inject energy and warmth into the user experience, encouraging engagement and exploration. Interactive features, such as a seamless booking system and community forums, were implemented to foster a supportive network among bird owners, making advanced care easily accessible. These features were refined through user testing and market research, ensuring they meet the needs and exceed the expectations of the end-users.
The design decisions for Winged Wellness prioritize usability and community, aiming to establish the app as a trailblazer in specialized pet wellness. By balancing aesthetic appeal with functional design, the app seeks to offer a reliable, enriching platform for avian care enthusiasts, making comprehensive wellness services just a tap away.
Interactive Design - Student Project
Madison Lincez
December 2023
