Ask Me Another Canada — Visual Voice Branding
Student ProjectProject Overview
Ask Me Another Canada needed a visual voice that felt current without dropping the Canadian character. The rebrand covers colour, motif, and a system that can move from print to object without falling apart.
Teal, yellow, and coral carry the energy. A maple-leaf pattern keeps the heritage in the background instead of as a costume.
My Contributions
Research: Mapped how AMAC shows up across platforms and where the old identity felt tired or inconsistent.
Ideation: Explored palettes that could hold energy and still read as Canadian, then tested maple-leaf motifs at a quiet scale.
Design: Recoloured the mark and built a pattern language that stays inclusive and distinctly local.
Refinement: Checked the system on applications so colour and motif hold up off the page.
Outcome: A tighter visual voice that can travel from collateral to objects.
Design Notes
Teal, yellow, and coral were chosen for sophistication, energy, and creativity, and built to stay consistent across mediums.
Canadian motifs sit in the pattern rather than on top of the logo, so the brand feels rooted without shouting maple leaf. Every choice, from colour to repeat, is there to tell AMAC's story in a way that still feels like Canada.