Hotel Identity & UI Design
Project Overview
This project modernized an established hotel with a new logo and website UI. The goal was a refreshed brand paired with an easy-to-navigate site that reflects the hotel's sophistication and focus on guest comfort.
My Contributions
Brand Identity Redefinition: Led the brand refresh with a new logo that captures the hotel's modern character.
Website UI/UX Development: Designed an intuitive website interface with clear navigation that matches the refreshed brand.
Color Palette Selection: Curated a color palette inspired by the hotel's locale to convey elegance and calm.
Logo Design: Developed the new logo with contemporary elements that signal a premium guest experience.
Digital Strategy Implementation: Added clear calls to action and an accordion-style menu to improve usability and guest interaction.
Design Notes
The goal was clear: modernize the hotel's image and make the website easier to use. Client discussions shaped the design direction, and preliminary sketches established a layout that balances function and aesthetics.
The site was built in Webflow on a responsive grid, starting with the navbar. Accordion navigation keeps things tidy, a dedicated call to action drives bookings, testimonials sit in a clean grid, and the footer carries contact info and social links without clutter.
Earthy tones and a clean layout echo the area's natural beauty and the hotel's calm, welcoming character, translating the brand into a digital experience that feels like the place itself.
