Pratt Norman LLP Identity
Project Overview
A rebrand for Pratt Norman LLP, a firm specializing in entertainment and media law. The new logo and identity present a modern, sophisticated image that reflects the firm's commitment to justice, passion for the arts, and careful documentation.
My Contributions
Project Ideation: Kicked off the rebrand with research and brainstorming aligned to the firm's values and expertise.
Logo Redesign: Led the logo update, modernizing it while keeping the firm's commitment to justice and the arts front and center.
Brand Identity Development: Built a cohesive visual identity that matches the firm's professional ethos.
Strategic Planning: Worked with the firm to understand their vision and position in entertainment and media law.
Design Notes
The logo redesign centers on a scale, a symbol of the justice and fairness the firm stands for, paired with geometric shapes and clean lines for a modern, precise feel. The palette reinforces the message: gray for balance, gold for excellence, and deep green for growth and the firm's support of the creative industries.
A stylized flame and quill join the scale to represent passion and meticulous documentation. Together the symbols position Pratt Norman LLP as both defender of rights and guide through the entertainment and media landscape.
