Relish Network Branding
Capstone ProjectProject Overview
Relish is a Canadian food and lifestyle multimedia network: the modern eco network, pairing contemporary living with stylish environmental responsibility.
This semester-long capstone took the network from a blank page to a complete identity system: strategy, mosaic logo, dynamic palettes, type and grid standards, a logo animation, an Instagram strategy, packaging for the feature show Confluence, a microsite direction, and a twelve-page standards guide.
My Contributions
Strategy: Defined the value proposition, key messages, audience, and the are/are-not trait lists that filtered every decision.
Identity: Designed the mosaic 'R' with dynamic alt palettes for fashion and lifestyle programming.
Motion: Animated the logo, shapes assembling into the mark, for idents and social intros.
Documentation: Wrote the standards guide: construction, minimum sizes, WCAG AA contrast, 60-30-10 colour, and grid.
Marketing: Built the Instagram template system and the Confluence feature-show package.
Digital Direction: Designed the microsite, where the mosaic shapes morph into navigation and page transitions.
Outcome: An identity that runs from a 16px favicon to a billboard without losing recognition.
Design Notes
The mosaic is the storytelling device: six shapes in a 6-6-6-5 configuration inside the 'R', on dark blue when the logo leads, at 65% opacity on beige when it plays background.
Montserrat carries the whole system, keeping titles, body, and captions cohesive across print, social, and broadcast.
Research
Defined the audience before any drawing: urban professionals 25+, media savvy, who entertain and travel. Relish's pitch to them: a conscientious lifestyle without compromising aspiration, delivered in a celebratory, inclusive tone.
Identity Board
Montserrat Black
Titles: 34pt, All Caps
LIVE LIFE WITH RELISH
Montserrat Regular
Body: 18pt, Left-Aligned
One family carries every Relish touchpoint, from formal documents to Instagram, with a 10–15pt gap between headings and body to hold the hierarchy.
Dark Blue
#0A3345
Beige
#F4EFEB
Golden
#D9BD7A
Red
#C26659
Light Blue
#6BADC9
Green
#87B27D
Mauve
#946666
Violet
#8C73A6
Rose
#C28C99
Sage
#6B998A
Celadon
#B2C78F
Aqua
#82BFBF
Feature Show: Confluence
Microsite & Brochure Direction
The landing page is the brand made interactive: a mosaic of lifestyle imagery with video on hover, the slogan centred, and a single EXPLORE call to action.
The shapes at the foot of the page do the navigational work. On activation they morph upward into the navigation background, menu titles glow in brand colours on hover, and each selection animates the pattern across the screen as a page transition.
Interior pages pair a clickable image or video anchor with a patterned sidebar and an arrow-shaped navigation cue, keeping wayfinding inside the brand motif.
Instagram Strategy
The signature shapes thread through every post type so the grid reads as one brand at a glance: text Q&A posts to spark conversation, image posts that extend the Confluence narrative, and reels that go behind the scenes.
Promo Video Storyboard
The launch promo storyboard carries the identity into broadcast: the mosaic shapes and silhouette language move from the slogan through the network's programming verticals, resolving on the end card.
The slogan 'Live Life with Relish' set in Montserrat Black, framed by the six mosaic shapes on brand beige.
Upbeat, warm instrumental fades in.
A steaming bowl anchors the frame; the steam curls upward and resolves into the signature shapes.
VO: 'From the kitchen...'
The six mosaic shapes drift across the frame in the primary palette, beginning to assemble.
Instrumental builds; soft percussive accents.
Silhouetted figures gather around a dining table, rendered in dark blue against the brand hues.
VO: '...to the table...'
An artist silhouette at work, signalling the network's culture and maker programming.
VO: '...to the studio...'
A single profile silhouette introduces the hosts and faces of the network.
VO: '...and the people who bring it to life.'
Two figures in conversation, a nod to talk and interview formats.
Instrumental lifts toward the finale.
The mosaic 'R' resolves with the wordmark and a 'Coming Soon' call to action.
VO: 'Relish. Coming soon.' Music button.
Motion
Logo animation: the mosaic shapes assemble into the 'R', built for broadcast idents and social intros.